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The Mega-Brands That Built America

In captivating one-hour episodes, this series delves deep into the remarkable beginnings of renowned global brands, unveiling the surprising stories behind their origins. Viewers are treated to vivid portrayals of the visionary founders who, with their brilliance, tenacity, and fearlessness, forged groundbreaking products that captured the hearts and minds of consumers. Discover the untold tales of innovation, persistence, and ingenuity that shaped these iconic brands, leaving an indelible mark on the world of business and forever influencing consumer culture.

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The Mega-Brands That Built America Season 2 Will Debut on History Channel on April 28, 2024

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The release date for The Mega-Brands That Built America Season 2 — April 28, 2024

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Prepare for an intriguing exploration of the world's biggest brands in the new series, "The Mega-Brands That Built America." Joining the highly rated nonfiction series "The Food That Built America," each one-hour episode unveils the surprising origin stories behind renowned brands and highlights the visionary founders who fearlessly established cutting-edge products that captured the hearts and minds of consumers.

"The Mega-Brands That Built America" delves into the captivating stories of the greatest leaders in American consumer history across various industries such as retail, sports, healthcare, electronics, and more. The series explores the pioneering innovators who shaped their markets, including Sam Walton, Sol Price, A.G. Spalding, Harley Procter, James Gamble, Jacob Schick, and King C. Gillette. Through expert interviews, archival footage, and original recreations, the series narrates the groundbreaking innovations that revolutionized colossal and profitable consumer empires, leaving a lasting impact on our nation.

The premiere episode, "Battle of the Superstores," on July 23rd, delves into the astounding $30 trillion-a-year industry dominated by two retail masterminds. Sol Price, a former attorney, transforms the retail landscape with FedMart, the first for-profit discount retail store catering exclusively to federal employees. Price introduces the superstore concept, adding a gas station, pharmacy, and food to reshape the shopping experience. Meanwhile, Sam Walton builds the world's largest retail empire, putting himself in direct rivalry with Price. As friends become foes and rivals join forces, a race to innovate the market ensues, revolutionizing American shopping and determining the last empire standing.