Mid Morning Matters with Alan Partridge Series 3 is yet to be announced by Sky Atlantic
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Series background and production info
Mid Morning Matters with Alan Partridge is a British mockumentary sitcom airing on Sky Atlantic. The series first debuted as a web series on fostersfunny.co.uk in 2010-2011, and subsequently premiered on television in July 2012. The second series has just recently premiered after a long break on February 16, 2016. The series is created and written by Steve Coogan, Neil and Rob Gibbons and Armando Ianucci, exec produced by Coogan, Henry Normal and Jon Mountague and hails from Baby Cow Productions. The first series contained 6 episodes, with six more added on the way, and the second is comprised of 6 episodes at this point.
The series follows the tactless and inept DJ Alan Partridge (Coogan) at a fictional radio station who's come back after his television career has failed miserably. Partridge's poor taste, treachery and general cringeworthy-ness have been his iconic characteristics throughout several classic series and a feature film that have become British comedy heritage.
Return of Alan Partridge, reception and renewal prospects
The return of Alan Partridge to the screen delighted the fans of his previous incarnations, even though there were hesitations that the spirit might be long-lost. However, all of the doubts have been cast aside when the series actually came out, since it immediately became clear that Alan has bounced back with no loss of its low-key humor, as the Radio Times called it “vintage Alan Partridge of the highest order”. The ratings, however, have not been high at all. Only 60,000 viewers tuned in to watch the series two premiere on February 16, 2016, which is less than a half of the first series' premiere viewership of 150,000. Many attribute it to the unpopularity of Sky Atlantic that many people simply don't have access to. In any case we have yet to hear the network's decision on the future of Mid Morning Matters, so please stay tuned for updates.
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